Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon bakeries have built a reputation for serving fresh, aromatic cinnamon rolls made with premium cinnamon and topped with a cream cheese-based frosting. The company’s famous Makara® cinnamon was created from the bark of cassia trees in the mountains of Indonesia. As the company’s product offering expanded so did its domestic and international presence. Today, Cinnabon operates more than 1200 franchised bakeries in 52 countries worldwide, primarily in high traffic venues such as shopping malls, airports, train stations and travel plazas.