Experience quality, innovation, creativity, and a customer-centric approach
We are bringing the future of retail to you
We are the largest vertically integrated retail and lifestyle company in the Kingdom. We are transforming the landscape of consumer retail in Saudi Arabia.
Culture and Values
We are committed to growing together as a community, involving all stakeholders, retail professionals, customers, and well-wishers. We operate on the principles of:
Delight Our Customers
We always focus on our customers' needs and wants
Commit to Deliver
We show personal commitment to delivering results
Execute with Excellence
How we work is as important as what we deliver
Win Together
We work together for speed and execute for success
Embrace Change
We have the courage to think about and shape a better future
