Ahmed Belbesy leads the finance function across all operating countries. He is responsible forthe brands’ financial performance and is pivotal in Cenomi Retail's transformation strategy. This includes inventory and supply chain optimization, and the implementation of a successful omnichannel strategy.

He has over 15 years of retail experience in the region and a proven track record of leading retail companies through successful transformations and periods of significant growth. Throughout, Ahmed’s role encompassed brand finance, corporate finance, corporate governance, and treasury. Prior to Cenomi Retail, Ahmed spent four years as CFO of Al Raya Foodstuff Company - a major food retailer based in Jeddah. Prior to that, he was the CFO of United Electronics Company – eXtra.

Ahmed is a CMA, CFM, CIA, CTP and CAT and holds a bachelor's degree from Alexandria University.