Bershka lives at the intersection of technology, music and social networking. Creative, immersive and experiential, the brand exists to connect the most in-the-know urban youth with emerging and up-to-the-minute trends in fashion and make them viral. The brand has three main lines -bershka for girls and boys and the teen line bsk- creating a wide spectrum of available styles and combines garments for daily use with special and trendy proposals. The general collection is complemented by customization options, limited editions and collaborations. Its ‘stage’ concept provides an immersive experience with music, screens, projections, modern graphics, vibrant colours, contemporary furniture, state-of-the-art lighting and much more, making shopping at bershka an ‘experience’ in its own right.